Atlassian Creative Motion Design

As a Creative Motion Design Director at Atlassian, I led a hybrid team of full-time and contract motion designers to define and scale the company’s motion design practice across brand, marketing, and product experiences. My role combined creative leadership, system building, and strategic collaboration, from developing scalable motion systems, reusable asset libraries, and workflow automation tools to shaping storytelling for global launches and large-scale events like Team and Team Europe. I partnered closely with executive and creative leadership to set the motion vision, ensuring brand cohesion and performance-driven design across campaigns, product surfaces, and event environments. Through mentorship, clear direction, and cross-functional alignment, I built a culture of craft excellence and innovation that elevated motion as a strategic pillar within Atlassian’s creative organization.

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