Instacart App Motion and Product Design. Creative, Branding, Motion System and Animation
Instacart App
![](https://uploads-ssl.webflow.com/61d4261bcf0684baf625a73c/61d468ab4f281911c55e5560_lines.png)
Leading design and motion across all surfaces of the consumer app product. Identifying opportunities for growth and enhanced user experience. Lottie animation integration. Motion design system. High-fidelity prototyping.
![](https://uploads-ssl.webflow.com/61d4261bcf0684baf625a73c/61d4683d8a7d86e0188c9522_airplane.png)
![](https://uploads-ssl.webflow.com/62772f434734023831b8ed29/627ae7a3798ae0c0b04e5a33_Instacart_Cover.png)
Instacart App Motion and Product Design
![](https://uploads-ssl.webflow.com/62772f434734023831b8ed29/62895a5756b75c7f7c739ed4_Instacart_App%20Preview.png)
Leading design and motion across all surfaces of the consumer app product.
Lottie animation integration. Motion design system. High fidelity prototyping.
Creation a vision and foundation for the next generation of user experience.
From utilitarian and transactional to a delightful, inspiring, and rewarding experience.
Ownership & Contributions
Discovery & Brainstorm
Concept & Ideation
Close collaboration with XFN partners and leadership (Design, Product, Engineering, Brand & Creative)
Creating a Vision for Next Generation Instacart App Experience
Design & Motion (2D & 3D)
Prototyping (High-fidelity)
Implementation QA
User Testing
![](https://uploads-ssl.webflow.com/62772f434734023831b8ed29/628b2037521f03afc501ce88_From%20utilitarian%20and%20transactional.png)
![](https://uploads-ssl.webflow.com/62772f434734023831b8ed29/627ca7c3cbeec130273b3d54_Figma.png)
![](https://uploads-ssl.webflow.com/62772f434734023831b8ed29/628b1cf058ffb70d363e48f6_High%20level%20%20improvements%20%26%20opportunities.png)
![](https://uploads-ssl.webflow.com/62772f434734023831b8ed29/628b17bd1971ae449308b277_Latency%20optimization%20%26%20improvement.png)
![](https://uploads-ssl.webflow.com/62772f434734023831b8ed29/628b1cf975216638ce564584_Feedback%20from%20XFN%20partners%20and%20stakeholders.png)
![](https://uploads-ssl.webflow.com/62772f434734023831b8ed29/628aac999e24d07d23f8f350_Motion%20Synthesis.png)
![](https://uploads-ssl.webflow.com/62772f434734023831b8ed29/628aa9272cc6d57b80360570_figjam.png)
![](https://uploads-ssl.webflow.com/62772f434734023831b8ed29/628aac81ef00fa4899a5644d_Brainstorming.png)
![](https://uploads-ssl.webflow.com/62772f434734023831b8ed29/627ca73768a7167e78e94e5d_Process.png)
Currently in production. Please stay tuned for more updates.
Would like to learn more?