Instacart App

Instacart App Motion and Product Design

As a Motion Designer within Instacart’s Product Design organization, I led motion design across all surfaces of the consumer app and web platform. My work spanned strategy, systems, and execution—defining motion principles, advancing the design system with motion guidelines, and delivering high-efficiency, latency-optimized assets that improved both performance and user experience. I also spearheaded the integration of Lottie and code-based animation, ensuring scalable, production-ready motion was seamlessly embedded into the product.

In addition to production, I partnered closely with product and design leadership to shape the vision for the next generation of Instacart’s consumer experience—evolving it from purely utilitarian and transactional to a more inspiring, delightful, and rewarding journey. I developed high-fidelity prototypes to bring concepts to life, coached senior and staff designers on motion best practices, and elevated the overall standard of interaction design across the organization. A core part of my role was not just creating motion, but establishing the foundation for how animation could enhance the product experience at scale.

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Ownership & Contributions

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Discovery & Brainstorm

Concept & Ideation

Close collaboration with XFN partners and leadership (Design, Product, Engineering, Brand & Creative)

Creating a Vision for Next Generation Instacart App Experience

Design & Motion (2D & 3D)

Prototyping (Low to High-fidelity)

Experimentation

Implementation QA

User Testing

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Currently in production. Please stay tuned for more updates.